About Us

Mission Statement

We strive to be the most sought after supplier for Painting Tool Systems and try to give painting tools distinction within the industry – in a way that gives direction and sense to our working life.

  1. We focus on our long-term key customers:
    Our customers are professional painters (as well as plasterers, floor layers, facade specialists, paper hangers and all other professionals within the scope of general builders etc.), specialised paint dealers, decorator’s merchants and DIY centres.
  2. We never lose sight of our “guarantee for survival”:
    Our focus is to achieve a high market share with sufficient profit.
  3. We continually strive to strengthen our most important “comparative” success factor:
    We structure our marketing and sales organisation according to defined principles.
    Thus we are able to offer our customers goods and services suitable to their individual requirements, and at the same time, give our employees direction in their daily work.
  4. We always remember our most important current objectives:
    We develop, for the time being, transparency, uniformity and team spirit throughout the entire group.
  5. We demand effective leadership:
    Effective leadership inspires success within others. It is essential, even if it is “painful”! It should always be respectful and relevant, and at the same time, be based
    on a keen perception of the needs of our customers.

Ciret Limited was established in 1961 as Homekey Limited, initially supplying top quality brushes throughout the south of England. From its Portsmouth base, the business expanded to become an established supplier to decorators merchants, builders merchants and independent hardware stores throughout the UK and in 2005 moved to our present location in Havant, just outside Portsmouth. In this same year Homekey was acquired by the Ciret Group and was soon renamed Ciret Limited.

In 2011 Ciret Holdings AG merged with Storch Holding GmbH to form Storch-Ciret Holding GmbH with its head office still in Wuppertal, where it all started over 115 years ago. This merger has made us the leading expert for the painting and decorating tools market in Europe. For more company information, please visit: http://www.storch-ciret.com/en/our-brands/storch.html 

storch-ciret logo

In 1896, the decorative painters Brueckmann, Boysen and Weber started the “School of Painting for Decorative Wall Design” in Elberfeld (a part of Wuppertal, Germany). The first products they sold were copper stencils and so started a long tradition. In 1919 Wilhelm Greten took control of the business and saw its expansion into manufacturing with the setting up of a factory for paint brushes, rollers and additional painting tools. The company continued to grow over the next 80 years, with management of the company taken over by J.R. Rogusch (Wilhelm Greten’s son-in-law) in 1952 and then Horst Rogusch (Wilhelm Greten’s grandson) in 1976.
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Inside Ciret Ltd

Already highly successful throughout Europe, 2014 saw Ciret launch its brands in the UK. CAPP stands for
Coating Applicators and Preparation Products and offers a comprehensive range of products suitable for the professional decorator, contractor and DIYer.

Production Facilities

We produce more than 50% of our entire product range in our own factories in Europe and Asia.
For our customers this means:

  • Consistent quality
  • Guaranteed supply
  • Fulfilment of special requests
  • Best possible purchase and sales prices through optimal global procurement of raw materials and finished products.

Our main facility in Pelhrimov, in the Czech Republic, has more than 400 employees and is one of Europe’s biggest factories for producing coating applicators and preparatory products. Production includes large and small paint rollers, seam rollers, roller handles, paint trays, paint grids and masking tapes.

More than 100 people are employed in Research and Development in Wuppertal, Germany. Production of foam rollers, flock rollers and special machines is carried out in Struth, Germany. Paint brush manufacturing and fabric rollers are produced in our two factories in Beijing, China, set up by the Ciret Group in 1995.

Wherever the manufacturing facility is the same principles and high standards developed by Ciret over the years are always demanded. Close monitoring of all production processes ensures a stable and controlled quality for all products we manufacture.

These same high standards are then demanded from our supply partners to ensure the same consistency of quality of every product we supply.

Logistics and Packaging Centres

Ciret has logistics and packaging centres in the heart of Europe, with modern, automated logistics and packing centres in England, Germany, the Czech Republic and Latvia. Additional warehouses in Belgium, France, Spain, Finland, Latvia, Romania and Russia ensure we can provide customers with their products quickly and reliably across Europe and beyond. Below are a few facts and figures about our facility here in England to illustrate our logistics capabilities:

  • 105,000 square feet total area
  • 9,500 pallets capacity
  • 98.5% delivery ratio
  • Capacity to produce over 60,000 kits a week
  • Delivery time within UK less than 48 hours and 72 hours within Western Europe
  • Over 1,500 different products in stock


Company Information

Head Office: Fulflood Road, Havant, Hampshire PO9 5AX.
Company Registration No. 674416. VAT No. GB107 9027 79.
Part of the Storch-Ciret Group – http://www.storch-ciret.com/en/our-brands/storch.html