Ciret Ltd
About Us

Ciret Ltd is part of the Storch-Ciret Group, Europe’s number one painting and decorating tool manufacturer.

With an annual turnover of more than 250 million euros, 1400 employees and over 125 years of industry experience.


Our Mission

Storch-Ciret Group is recognised as experts in painting tools- since 1896. We support contractors and DIY with our products and solutions to make their projects a success – now and in the future.


Our Guiding

Customerà We understand the needs of contractors and DIY when using paints and other materials and fulfil these needs with best fit products and solutions – with Europe as our target market.

Partnershipà Eg constantly support our partners in improving their performance by offering customer specific solutions for painting tools.

Focusà As a company we structure the diversity of painting tools and shape our industry. This focus gives identity and sense to our working life.

Performanceà Our motivation is to make all painting projects successful. Our expertise in developing and manufacturing painting tools allows us to give our customer and partners a significant edge.


Ciret Limited was established in 1961 as Homekey Limited, initially supplying top quality brushes throughout the south of England. From it’s Portsmouth base, the business expanded to become an established supplier to decorators, builders merchants and independent hardware stores. In 2005 we moved to our present location in Havant and during the same year was acquired by the Ciret group and was soon renamed Ciret Ltd.

In 2011 Ciret Holdings merged with Storch Holdings GmbH to form Storch-Ciret Holdings GmbH with its head office still in Wuppertal, where it all started over 125 years ago. This merger made us the leading expert for painting and decorating tools within Europe. For more company information, please visit

In 1896 the decorative painters Brueckmann, Boysen and Weber started the “School of painting for Decorative Wall Design” in Elberfelt (part of Wuppertal, Germany).  The first product they sold which started the long tradition was the copper stencil. In 1919 Wilhelm Greten took control of the business and saw its expansion into manufacturing with the setting up of a factory for paint brushes, rollers and additional painting tools. The company continued to grow over the next 80 years, with management of the company taken over by J.R. Rogusch (Wilhelm Greten’s son-in-law) in 1952 and then Horst Rogusch (Wilhelm Greten’s grandson) in 1976.

Storch Ciret Today

Today the group operates in 17 countries with over 1,400 employees and an annual turnover of over 200 million Euros. Wilhelm Greten’s grandson is still a significant part of the business as one of the board of advisors, driving the business to maintain its number one position as Europe’s leading painting and decorating tool manufacturer.



We produce more than 50% of our entire product range in our own factories in Europe and China.

 For our customers this means:

  • Consistent quality
  • Guaranteed supply
  • Fulfilment of special requests
  • Best possible purchase and sales prices through optimal global procurement of raw materials and finished products.

We are the No.1 manufacturer of rollers in Europe, with our main production facility in Pelhrimov, in the Czech Republic, manufacturing a comprehensive range of rollers and brushes. We own two significant manufacturing facilities in China including a brush production business in Zhejiang and a roller production business near Beijing. Today we are the 4th largest producer of painting tools in china and the 3rd biggest exporter of goods out of China.

Here at our UK office we have a 100,000 sq.ft warehouse and logistics facility which encompasses an onsite production capacity to produce over 60,000 kits per week.

Our research and development department in Wuppertal has over 100 people working around the clock to make improvements to our existing range along with developing new innovations for the painting and decorating tools assortment.

Wherever the manufacturing facility is located the same principles and high standards, developed by Ciret over the years, apply. Close monitoring of all production processes ensures a stable and controlled quality for all products we manufacture.

These same high standards are then expected from our supply partners to ensure the same consistent quality is applied to every product that we sell.

The Storch-Ciret Group’s painting and decorating tools, accessories and systems cover every step of the work process from preparation and material coating to work safely.


Logistics & Packaging

Ciret has logistics and packaging centres in the heart of Europe, with modern, automated logistics and packing centres in England, Germany, the Czech Republic and Latvia. Additional warehouses in Belgium, France, Spain, Finland, Romania and Russia ensure we can provide customers with their products quickly and reliably across Europe and beyond. Below are a few facts and figures about our facility here in England to illustrate our logistics capabilities:

  • 100,000 square feet total area
  • 9,500 pallets capacity
  • 98.5% delivery ratio
  • Capacity to produce over 60,000 kits a week
  • Delivery time within UK less than 48 hours and 72 hours within Western Europe
  • Over 1,500 different products in stock



Head Office / Registered Office: Fulflood Road, Havant, Hampshire PO9 5AX.

Company Registration No. 674416. VAT No. GB107 9027 79.

Part of the Storch-Ciret Group –